The Studio
Ali Madani Studio is a textile design atelier specializing in handwoven rugs, tapestries, and decorative pieces. We work with virgin wool, organic cotton, and natural dyes, combining time-honored weaving techniques with a modern sensibility for color and form.
Our clients are homeowners, interior designers, and commercial spaces seeking pieces with character—objects that carry the mark of the hand that made them. We guide each commission from the first palette conversation to the final knot, ensuring every rug responds to the light, scale, and rhythm of its intended room.
We believe a handwoven rug is not a decorative afterthought but a foundational layer of a room's atmosphere. That conviction shapes how we select fibers, how we mix dyes, and how we listen to the specific needs of each project.
Material honesty
Virgin wool and organic cotton, sourced for their durability and tactile warmth.
Natural color
Dyes derived from plants and minerals, producing rich tones that age gracefully.
Clear process
Transparent timelines and quality checks at every stage of the weave.
Bespoke approach
Each commission is developed around the architecture, light, and mood of a specific space.
Who we serve
Private residences, hospitality projects, and interior design studios looking for original textile pieces.
Our language
Warm, direct, and grounded in craft. We speak about materials and methods, not abstractions.
Our promise
A unique, author-designed piece, woven by hand and built to last for generations.
Studio Milestones
From a single loom in a small workshop to a recognized name in contemporary textile art, each stage of the studio's evolution reflects a deepening commitment to craft, material, and design.
2016
Ali Madani establishes a modest workshop with a single wooden loom, focusing on small tapestries and learning the nuances of natural dyeing from local artisans.
2019
A commission for a boutique hotel lobby introduces the studio to the world of interior design, leading to a series of custom rugs for hospitality and commercial spaces.
2021
The studio grows to a team of six weavers and dyers, moving to a larger space with dedicated areas for wool preparation, dyeing, and finishing. A second and third loom are added.
2023
Selected for a group exhibition on contemporary weaving, the studio gains wider recognition for its distinctive blend of traditional technique and modern geometric design.
2025
The studio opens a dedicated atelier space for client consultations, showcasing material samples, dye palettes, and works in progress. The focus remains on bespoke pieces for homes and design projects.
The studio's path
Founded on a respect for traditional weaving, Ali Madani Studio has grown through deliberate choices — embracing natural fibers, slow production, and close collaboration with interior designers.
2016 — The first workshop
The studio began in a small room with one loom and a commitment to natural dyes. Early commissions were modest — a few rugs for local homes — but they established the core principle: every piece is woven start to finish by one artisan.
2019 — Organic wool & cotton
A turning point came when we shifted entirely to certified organic cotton and virgin wool from regional farms. This change deepened the texture of our rugs and reduced our environmental footprint, while giving clients a truly natural product.
2022 — Interior design collaborations
As demand grew, we began partnering with interior designers on larger commissions — hotel lobbies, boutique offices, and showrooms. These projects pushed us to refine our palette and pattern library, always keeping the handwoven character intact.
Today, the studio produces around 40 custom pieces a year, with about half going to interior design projects. We've developed a signature style — geometric motifs softened by natural textures — that clients recognize and request.
One of our most rewarding milestones was a series of rugs for a boutique hotel, where each room received a unique pattern based on local desert landscapes. That project reinforced our belief that custom weaving can transform a space into something personal.
The hands behind the loom
A small team of textile artisans with deep roots in traditional loom work, natural dyeing, and contemporary interior design. Every rug that leaves the studio passes through the same hands — from the first color sketch to the final knot.
Trained in the weaving workshops of Marrakech and Fez, Ali has spent nearly two decades perfecting the balance between traditional Berber techniques and modern minimalism. He leads every custom commission, from fiber selection to the final quality check.
Specialty: geometric patterns & structural texture
Yasmine manages the dye garden and the seasonal dye baths, working with madder root, indigo, and pomegranate skin to create the studio's signature earthy palette. She collaborates closely with clients to develop custom colorways that age beautifully.
Specialty: plant-based color formulation
With a background in interior architecture, Lina bridges the gap between a client's spatial vision and the loom's possibilities. She develops mood boards, advises on scale and pile height, and ensures each rug complements the light and proportions of a room.
Specialty: spatial context & palette mapping
Hand-knotted only. No tufted or machine-made pieces — every rug is woven on a traditional wooden loom.
Small-batch dyeing. Colors are mixed in 5-liter pots, allowing precise control over tone and depth.
3-stage quality check. Each piece is inspected at the loom, after washing, and before packaging.
The studio has completed over 140 custom commissions for private residences, boutique hotels, and design studios across three continents. Lead times are communicated clearly at the start of each project, and every piece is signed and dated by the weaver.